Advanced Strategy - Btg Case

EXECUTIVE MBA 2006 ADVANCED STRATEGY Prof. DORA RIZZUTO Take Home final Student: Agustin David executive Summary The present essay stresss to study the current strategic built in bed of BTG ExpoTrans genus Argentina S.A., a logistics alliance catering to the export/ event securities industry for fairs and exhibitions, international freight forwarding and special cargo ships services. BTG ExpoTrans is a subsidiary companion of and a joint endanger world-class between Transpack Argentina S.A. and BTG Messe Spedition GmbH. Founded in 1999, the company has undergo an singular process of growth, due primarily to the decline in fairs and exhibitions in Argentina between the years 2001 to 2003. During that period, BTG was forced to seek saucily markets and develop service offerings that were not part of its warmheartedness handicraft of logistics for fairs and exhibitions. In that time, the company became the primary export company for the Transpack Group, s pecializing in art and antiquities export. To date, the company has achieved a lukewarm sparing and pecuniary position, ensuring its financial autonomy, but with very low dough margins. The reasons for BTG’s current position can be attributed to an absence of proper(a) strategic planning, inadequate managerial leadership and corporate last.

devoted this context, the Board of BTG has decided to “re-launch” the company, hire new forethought and uprise a new turn-around strategy. This paper will beg that in order to increase profit and shareholder jimmy the company must diversify its sa les portfolio while alter its load compete! ncies. A change in corporate culture should be part of the process. Table of Contents: 1.0Introduction summon 2 1.1Description of the Organizationpage 3 2.0Developmentpage 3 2.1 train of Uncertainty in the Industrypage 3 2.2Strategic Postures and playpage 4 2.3Portfolio of Actionpage 5 3.0Key Success partpage 6 4.0Portfolio Planning page 7 5.0...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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