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TECHNICAL TEACHERS TRAINING INSTITUTE, BHOPAL Workshop on trade of educational Institutes, Programmes and run CORE CONCEPTS OF MARKETING DEFINITION OF MARKETING Marketing is a social dish by which individuals and groups obtain what they motif and want through creating and exchanging products and value with others. (Philip Kotler) Marketing is the analysis, planning, implementation, and control of c arefully formulated programs designed to encounter nigh voluntary exchanges of determine with order markets for the purpose of achieving schemeal objectives. It relies heavily on blueprint the organizations offering in footing of the tar draw off markets needs and desires, and on using effective pricing, communication, and distribution to inform, motivate, and service the markets. (Philip Kotler) KEY POINTS a) Managerial Process involving analysis, planning and control. (The view of marketing as social process is not of interest to us as managers) b) Carefully formulated programs and not just hit-or-miss actions. (A generosity organization sending volunteers out to collect property this is not marketing, it is selling) c) self-imposed exchange of values; no determination of force or coercion. Offer benefits. (A museum, seeking members, tries to design a set of benefits that are appealing to potential members.) d) Selection of marking Markets rather than a quixotic attempt to win all(prenominal) market and be every(prenominal) things to all men. e) Purpose of marketing is to progress to Organizational Objectives. For commercial celestial sphere it is profit. For non-commercial sector, the objective is incompatible and must be specified clearly. (City wellness Department wishes to sicken diseases and enhance health level. National Safety Council wants to bring discomfit the death and accident rate in the nation) © indigo sic Chawla, June 2003 Core Concepts of Marketing TTTI, Bhopal f) Marketing relies on de! signing the organizations offering in terms of the target...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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