Proton Holdings Berhad Company Vision & Mission Critique Essay

The Critiques on imaginativeness & adenylic acid billing of Perusahaan Automobil Nasional (PROTON) sight can be define as an inspire verbalisement that consists of goal and objective that an organization would like to gain or accomplish in the mid-term or long term future. It is think to performs as a clear guide for choosing current and future teleph 1 channel of action. It in like manner becomes the toilr tilt that pull up stakes confidential information the organization to attain its objective and goals. Mission is a statement or a write declaration that consist of organization core purposes. Normally a tutelage statement re principal(prenominal)s unchanged over time. Mission statement serve as filters to separate what is important from what is not, a statement that clearly state which markets will be served and how for business organization and a statement that buy the farm a sense of future direction to the whole organization. lot and Mission statement for an organization must be clear and understandable by all staff in the organization.Mission statement is slightly varied from Vision statement, although both statements simple machinery same objective which lead and drive the company by act as a railway itinerary in order for a company keep track on all course of action to achieve the organization objective and target. A foreign mission is nighthing to be accomplished whereas a vision is something to be chased for that accomplishment. As menti geniusd earlier, it is important for a company to have its own Vision and Mission statement and it is import for both statements are logically accomplishable and understandable. A vision helps to lead the company to its main objective. A mission defines the organization purposes. Vision of PROTON is to be A Leading Globally Mobility Solutions provider. Mission statement of PROTON is to continuously create innovative processes, products & run that win peoples hearts & minds.In my op inion, I do agree with the both Vision and Mission statements due to some reason out and factors that will be briefly explain and critique on the next paragraph. The reason I agree with the Vision statement because of some(prenominal) factors that physically may be observe and analyze on the firmness of purpose that cerebrate to the statement. The word of A Leading describes the position of PROTON in the self-propelled industries in Malaysia. For past a few years back, PROTON did achieve on that level as a No 1 be gondola manufacturer and volume of sales in Malaysia Automotive industries. The ranking shake and become No 2 since year of Myvi launched by Perodua. The only reason PROTON drop in ranking due to several factors that makes the Brand predict losing its customers authorization. Since PROTON share organism bought by DRB-Hicom, this Vision statement has been impose and to lead the company to get back on the No 1 ranking not only in Malaysia Automotive Industries en tirely ranking No 1 globally in term of mobility solution provider which will further explain on next paragraph.The word Global being used and presence since PROTON start to export car to United estate and acquired LOTUS. For the financial year of 14/15, PROTON had exported almost 600 Units of non-homogeneous model of car (Proton Models) to almost 45% big automotive market around the globe. The upshot of Research & Development (RND) Division in Proton is also one of the main factors that the Vision statement has been mintup as the Global Mobility Solutions Provider. With the efficacy to perform research and growth on car engine, safety features and opposite related technology for developing a untried car that control the demand and current requirement of global environmental act, PROTON set a target to be the atomic number 82 Global Mobility solution provider which resulted to verify PROTON excel in future. In order to perform this, a knowledge transfer and adop tion of new technology being through by PROTON and it resulted from joint venture projects, exchange technology and others with various other automotive manufacturers around the world.The word of Mobility in the vision statement is referring to 6 main pillars of PROTON Business Structure. There are motor vehicles, technology provider, engineering values, manufacturing emoluments, human race capital development and supporting business. Motor vehicles manufacture refers to the development of passenger vehicles (Exora), Performance-niche (Preve, Suprima & Iriz), alternative propulsion (Saga EV, Exora EV, Preve EEV & Iriz EV-Prototype and has high intension to be develop and explicate in future), commercial vehicles (All Model) and others (Prototype Engine). All this activity has shown a various results and this justify a positive feedback on the vision statement setup by PROTON. It also in task with the objective to be a leading global mobility solution provider where all th e 6 pillars had to be kit and boodle together, by having a good human capital development by a professional training and supporting business through increase number of sales volume and high through enjoin of assistance revenue. also that, PROTON has various strategy implemented to ensure all this 6 pillar functional together, by having a contract assembly, component manufacturing (Proton Parts Centre), Sales & Service, Financing, Insurance and other for PROTON to build and develop a good computer program to achieve the level in leading global mobility solution provider. Besides that PROTON has the capacity to serve the concept of mobility solution provider because, under PROTON there is more than 1 brand that joint with PROTON such as LOTUS, MIYAZU, POTENZA and others. PROTON also has experienced adoption of different management, business operation for sales and service brand such as Mitsubishi and Honda. With all this, it shows that the Vision is achievable and logically states the ability of PROTON to be at that particular level in future. On the mission statement, it is verified that PROTON mission concur and defines the organization as a whole.The word Continuously Create refers to the PROTON activity that continuous and constantly put an effort to deliver better solutions to target recipients which is the customers. A rapid development of new product technology and to quickly close all issues related to products failure become one of the major priority by PROTON. It is truthful that there is quite a lot of complaint on products but most of case solve within the time period set by the company. PROTON continuously develops an efficient and effective process in line with the needs and preference of the customer. For example, the appointment booking for service job done through phone call, reminder of service done by client Retention Executive, delivery of cars at the customer doors, and others. The words of Innovative give the definition of new or improved solutions that is beneficial to users or customer and environment. Customer always becomes the first priority to PROTON. In inventing a new technology and process, environmental issues and local act remain to be one of the factors to be looks into before any changes made.As at 2015, there is a zero cases Proton involvement in Environmental Issues in Malaysia. All environmental rules and regulation fully complied by PROTON. All PROTON Service equipment being certified with Jabatan Kesihatan dan Keselamatan Pekerja (JKKP) and follow the standard set by the government and local authority. Process, Products and function refer to the Outcomes from the efforts and initiatives by PROTON. This can be seen by PROTON had impose rapidly training for all staff on the process operation, products knowledge and Service quality in order to ensure a good service provide to the customer. This also to ensure all service provided in line with the statement of Win Peoples Hearts & M inds which preferred benefits by all stakeholders, especially to the customers and business partners.The main focus is to produce a quality services to all customers and to retain customer confidence on the service provided. This shows the commitment of PROTON to serve customer, stakeholders, employees and business partners by offering preferred and desired products and excellent services, delivering sustainable profit together with financial growth and sharing successes within the business process. As a conclusion, the Vision and Mission statement done by PROTON is clearly defines its objective and its target. Its reflecting the management aspirations for PROTON perform in high performance with support of its capabilities and creates the emulous conditions. The mission statement clearly identifies PROTON products service, specifies the customer needs and strategy to fill up its and shows PROTON identities. Furthermore, the Vision statement shows clearly the company future strat egic core and direction where PROTON should be in the future.